What is PR in digital marketing
Digital PR involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. Digital PR helps you reach your target customers by featuring your business on the websites they read, the podcasts they listen to and the social media accounts they love. It can even get you five-star reviews on Google and Amazon. Ultimately, Digital PR positively impacts a website’s search engine visibility and ranking.
For local businesses, a well-planned Local SEO Digital PR strategy will focus on getting your business featured in online publications that write about your local area. These could be local newspaper websites, local blogs written by bloggers living in the area, reviews from local people who have purchased from you and local events or charities you sponsor.
How to create a digital PR strategy
To create a digital PR strategy you must ask yourself the rtight questions:
- What is your message, that is unique troughout all the channels and platforms
- Which platfomrs and channels are the right suite for you story
- What is the value or benefit that your business stands for?
By starting with digital Pr one must understand that digital Pr is totally not about SEO, although it brings many SEO benefits to business using it.
Digital PR strategies predominantly focus on publishing articles and securing backlinks from relevant websites and blogs. It also involves nurturing relationships with journalists to get mentioned in the press. However, there are several different ways this task can be implemented, different types of links that can be built and other important Digital PR strategies that may also be utilised.
Here are some of the most common types of Digital PR strategy:
- Publishing articles online to gain high-quality backlinks
- Networking with journalists and editors to gain backlinks
- Publishing press releases and syndicating newsworthy content to earn press features
- Blogger outreach to gain backlinks and mentions on relevant blogs
- Influencer marketing to gain mentions on influential social media accounts
- Affiliate programmes that pay a commission to bloggers who refer customers to your business
- Offline press events or blogger events that aim to gain online coverage
- Sharing and syndicating infographics
What is the diference between digital PR and digital marketing
There is no big difference between digital Pr and digital marketing. Both digital PR and digital marketing use search network and social networks to reach tagret audience. Only that digital PR comunicates with this audience with a certain message while digital marketing can comunicate more of them. While digital PR comunicates with one message, one story, one brand voice, … users memorize this message and brand identity.
Therefore digital PR is more unified so it can be easier to memorize and emphasize for a consumer.
