Gambling advertising is the promotion of gambling, by casinos , casinos, lotteries, bookmakers or other organizations that offer the possibility of placing bets. It is usually performed through various media or through sponsored events (with sporting events or people).
Although gambling advertising is not as highly regulated as tobacco advertising and alcohol advertising, there are strict regulations in many countries on how gambling can be advertised.
Bookmakers and casinos often sponsor sporting events, athletes, or television coverage. For example, Bet365 sponsors snooker players on Channel 4. Betfair is sponsoring women’s cricket TV coverage (AShes 2005). Goldenpalace.com has sponsored many boxers who have even had temporary sponsored tattoos.
Because betting advertising is restricted or prohibited, bookmakers use free play sites such as partypoker.com and pokerstars.net. These pages can serve as a lever (link) for users to get to pages where they can play for real money.
In 2018, even the BBC hosted subpages of football clubs (Aston Villa and Celitc) on its pages, which added links to bookmakers. All the major online media are faced with the fact that links from their pages in one way or another lead to such and other pages that they themselves did not add as links. Either it’s about redirecting expired domains, or you’re looking for links to more distant parts of the page in one way or another.
ADVERTISING OF GAMES OF CHANCE, BETTING IN SLOVENIA
In Slovenia, advertising of gambling providers who do not have a concession is prohibited.
“The acceptance or transmission of payments, advertising or the provision of other services related to the organization of games of chance for persons who do not have a government concession is prohibited in the Republic of Slovenia.” ( source )
In Slovenia, only the Lottery of Slovenia can advertise bets. This offers bets via the e-betting portal (review), where the user experience is below the level, and the quotas are incomparable with foreign providers due to taxation. markets.
The problem is that the legislation is unregulated.
“The law allows the organization of games of chance via the Internet or other telecommunications means in Slovenia, but only to companies that obtain a government concession for the permanent organization of classic games of chance or a concession for the organization of special games of chance in casinos,”
UNPIS thus banned advertising and blocked the pages of the Bwin and Bet at Home bookmakers, which enabled online gambling in Slovenia. In a similar case, the European Court of Justice ruled in favor of Gambelli (Italy). It ruled that a foreign bookmaker has the right to organize games of chance in the territory of all EU member states (more on finance.si ). Somewhere since 2005, the rules on online casinos have been being prepared in Slovenia, but have not yet been finalized. As explained by the lawyer Mrva , who represents Bwin in the case of the lawsuit of Bwin against the Republic of Slovenia, the state authorities prevent the operation of foreign bookmakers:
“The company cannot obtain the concession, and the Slovenian state authorities are preventing it from operating. In our opinion, Slovenian legislation and the conduct of state bodies are in conflict with EU law, which is why the company has filed a lawsuit. The process is still ongoing, “
BETTING AND GOOGLE ADVERTISING
Google supports “responsible gambling advertising.
Google, in terms of advertising for bets or. gambling is governed by local law or he respects her. It therefore allows what is allowed in a certain area of the country.
Gambling-related ads are permitted provided they comply with the policies below and the advertiser receives the appropriate Google Ads certificate.
Under certain conditions, Google permits the advertising of bookmakers in the following cases:
- Advertising “offline” betting
- Advertising online casinos / bookmakers / casinos (for real money)
- other games of chance
So IF local law allows and you have a certificate, then you can use Google (terms) to advertise your bookmaker or casino games .
BETTING AND FACEBOOK
Advertisements promoting or facilitating real money online games, real money poker lottery games, including online bookmakers and real money casinos, bingo or poker are only permitted with prior written permission. Authorized (approved) gambling advertisements may be displayed to persons 18 years of age or older who are in the licensed jurisdictions. ( more about conditions )
SEO OPTIMIZATION FOR BETTING (GAMBLING)
SEO optimization of bookmakers and casino games is allowed if you perform it for the Slovenian market, e.g. from Austria. Namely, you can perform betting services there, and you can also receive payments for it. Bookmakers and online casino games are optimized in a variety of ways. The gambling niche invests heavily in quality content about sports and educational content about betting. All with the aim of high rankings in Google. Bookmakers and casinos also appreciate and look for quality feedback. With the help of optimization, casinos (bookmakers and casinos) can gain more payers.